Our Mission and Vision
Norwescap’s work throughout northwestern New Jersey empowers individuals and families to move away from the crisis of poverty, and towards a future where they can thrive. Our mission is to strengthen communities by creating opportunities that improve the lives of low-income individuals and families, and our vision is to help build a community that transforms poverty into opportunity.
Founded in 1965 under the Johnson administration’s “War on Poverty,” and fueled by the advocacy of Dr. Martin Luther King, Jr., Norwescap has grown over nearly six decades to build a comprehensive array of programs and services that, together, positively impact over 30,000 people each year.
Norwescap works to accomplish this mission through a comprehensive array of
strategies, programs and services that generally fall into six categories of support.
Our organizational values are core to what guides our daily work and long-term vision. We strive to embody these values in everything we do.
VALUE – We will be dedicated to providing measurable value to our clients, our community, and our co-workers;
ADVENTUROUS – We will be adventurous, creative and innovative in bringing new resources to impacting poverty and improving our communities;
LOYAL – We will be loyal stewards holding the organization to the highest standards and earn the trust of the public and the community;
UNIFIED – We will be one unified agency representing the promise and hope of every person.
EMPATHETIC – We will be empathetic, understanding, nonjudgmental with our clients and passionate in our approaches to impacting poverty.
Our Commitment to Anti-Racism and Equity
Norwescap was founded in 1965 as part of the effort to eliminate poverty during the Civil Rights Movement in the United States, and that remains our central focus today. While we have made much progress on many fronts since that time, there are still deep, painful disparities that must be addressed. Central among those remaining issues is that poverty and race remain inextricably linked in the United States of America. This is the painful legacy of slavery, Jim Crow laws, segregation, red-lining, and the institutional racism that still stubbornly insinuates its tentacles into our daily lives. This truth is at the heart of the work that Norwescap does for the people we serve.
Racism is wrong and morally repugnant, and we must work together to end it. We cannot end poverty without addressing racism. To that end, Norwescap has adopted an Anti-Racism Resolution, which you can read in full here. We are committed to the work we must do internally to live up to our resolution, and to creating dialogue and driving progress in the communities we serve, in the State of New Jersey, and in our country.
Our Impact Last Year
Norwescap works tirelessly to support our community members through our broad portfolio of programs. We provide support to more than 30,000 individuals each year, but our commitment goes much deeper than simply delivering services. We have developed robust systems to measure short- and long-term outcomes, so we can gauge our participants’ progress towards their goals, and we also invite their feedback on how we are doing. We want to ensure that our work is making a meaningful difference in people’s lives and supporting them on their journeys to stability.