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Contact: Nancy Hreha Director of Marketing 973 534 7067


Phillipsburg: For more than forty years NORWESCAP, Northwest New Jersey's Community Action Partnership ( has provided a portfolio of programs and services designed to address the needs of low‐income working families in six New Jersey Counties. The brand has recently refreshed its look and logo, while expanding the tools it uses to reach a broad audience.

NORWESCAP's Board of Directors authorized the major rebranding effort earlier this year under the direction of Marketing Director, Nancy Hreha "The time came to review how we communicate the mission and impact of NORWESCAP to the communities we serve and the clients who directly need NORWESCAP services," said Kay Reiss, Board Chair, "In these difficult economic times, the challenges we face as an organization pale in comparison to the growing needs of our NJ neighbors. It's more important than ever for NORWESCAP to expand outreach and to encourage community involvement at all levels."

The newly designed NORWESCAP logo underscores a message of freedom, hope and upward momentum, which is the core measure for all the organization's efforts. NORWESCAP programs include; CIRCLES, Arthur and Friends, the Food Bank and a portfolio of programs that focus on Community Services, Child and Family Development, Housing and Energy Assistance, Economic Development, Nutrition and Healthy Living and Employment. The new logo ties directly with NORWESCAP's newly designed website which debuted in late spring. The website ( offers improved functionality, easy access for those needing to apply for assistance and the opportunity for individuals to join the NORWESCAP's community of financial supporters through a secure and easy to use Pay Pal donation application. NORWESCAP has also expanded its outreach to the larger community through electronic and social media including (

"NORWESCAP has always believed that stabilizing the family brings benefits to the entire community. " said CEO, Terry Newhard, "Poverty has many layers. NORWESCAP programs work to address emergent needs and also provide resources that help our clients move out of their current circumstances to a self‐ sustaining future. Our organization takes a global look at the needs of the community we serve and tailors programs to best address the underlying lack of resources that keep people from moving forward. This has been our philosophy for more than forty years –helping families find pathways out of poverty to reach their goals and attain self sufficiency." NORWESCAP has a long established reputation for helping New Jersey families achieve their goals and dreams for a brighter future; better education, housing, financial independence, stronger families and communities. The organization serves more than 30,000 clients annually through a diverse portfolio of programs offered in Morris, Hunterdon, Passaic, Somerset, Sussex and Warren Counties.

Programs are implemented in response to the assessed needs of the community and are continually monitored for their impact. "Though the portfolio of services is diverse, the outcome of each program is universal‐NORWESCAP is creating opportunities and changing lives." Marketing Director Hreha said, "The success stories of NORWESCAP clients are a result of their personal desire to change their lives and NORWESCAP's extensive network of partnerships, dedicated Board Members, staff and volunteers who help make those changes possible with the help of businesses, community government and affiliated organizations. NORWESCAP's marketing message, new logo and electronic presence offer an invitation to all North West New Jersey communities we serve: " Get to know NORWESCAP‐ your neighbors, friends and community businesses working to make a stronger New Jersey".